Reshma Manikandan

I'm a UX Designer and Electronics Engineer, adept at merging technical expertise with creative solutions. With strong UX Research skills and design leadership experience, I guide projects from concept to fruition while maintaining style standards, all through effective collaboration.

Final Project

HUD and AR HUD for Distraction-Free Driving

Advancements in in-car infotainment systems raise concerns for driver safety, as distracted driving increases accidents and fatalities. The problem at hand is to assess the potential of Head-Up Display (HUD) systems and Augmented Reality HUDs (AR HUDs) in enhancing driver focus and safety, compared to the conventional Head-Down Display (HDD) systems.

HUD System

Designing HUD systems

The design used strategic colour choices to optimize user experience. Complementary colours highlighted vital information, while analogous colours established harmony and cohesion among elements. This allowed intuitive linking of essential data like speedometer, speed limit, ETA, and navigation through colour associations.

The prototype’s design focuses on pattern recognition using Gestalt theory principles, utilizing a multi-sensory approach and proximity and similarity principles. It strategically places related elements, such as speedometers and navigation, using similar colours and arrangements for optimal comprehension.

HUD and AR HUD systems

The information presented on the HUD to the driver in real-time was context-specific information such as navigation, ETA, lane departure and speed limit. The instrument cluster data includes the speedometer.

The AR HUD provides the same real-time data as the conventional HUD and additional AR data on vehicle proximity and traffic warnings along with a simplified navigation visual

AR HUD System
Data Analysis


This research evaluates the impact of HUD systems and AR HUDs on driver safety and focus. Comparing these systems to traditional HDDs, the findings show a significant improvement in driver attention.

Both the HUD and AR HUD prototypes maintained the EORT under the critical two-second threshold, promoting safer driving habits. Moreover, the glance frequency data suggests that drivers equipped with our HUDs were less prone to diverting their gaze from the road, particularly towards in-car infotainment systems.

The HUD systems were designed with the gestalt principle of proximity and colour theory in mind, and users found them user-friendly and reduced cognitive load compared to conventional HDDs. These results show that switching from conventional HDDs to advanced HUDs may be a crucial step in lowering driver distractions, ultimately leading to safer roads.

Other Work


Working with Sainsbury’s we created a design tool for the employees that helps them find correct substitutes while packing orders and assisting customers in-store to overcome the challenge of making a choice themselves so that we can reduce human error.


In collaboration with GenGame, we undertook a project aimed at exploring methods to motivate users to increase their interaction with their smart meter, leading to energy conservation and stronger family connections. This initiative led to the development of an application named Gener8. This app enables users to accumulate rewards by participating in enjoyable tasks and activities that promote energy efficiency.

Zen Sport – A VR Solution for Mental Well-Being among Athletes

VR application for student-athletes who experience frequent negative emotions, that helps them cope with these negative emotions before competition and build confidence, so that they can avoid the effects of negative emotions in their match and have a good performance.


  • First Class in Tangible Design (Masters UX course)
  • First Class Electronics and Communication Engineering (Bachelors Degree)


UX Masters Industry Project with Sainsbury: Design an omnichannel experience that involves the customer visiting a store for a ‘picked in full’ online shop with limited but suitable substitutions. Supporting our colleagues to make the right substitution decision for customers’ tastes and dietary requirements on items that are in stock.

Key relevancies: Team and collaboration skills, Client Communication, Problem-solving, Adaptability.

Visionary Thinkers

Visionary Creators

Visionary Makers